Is your next business decision based on research?

Factum Group – research and analytical support for business

New technologies or classic research?

Choose your option with Factum Group

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Factum Group: quality-assured research resources

Brand Health

Brand diagnostic in a competitive environment, key metrics and brand equity, industry benchmarks and recommendations for strengthening positioning with BrandCore solution.

Advertising tests

Recommendations on message optimization and placement of creative materials, as well as evaluation the effectiveness of your advertising campaigns with AdOpinion Pretest and AdOpinion Recall.

UX/UI Research

Optimization of web pages, mobile applications and other digital tools based on the customer experience with DigitalPrint solution.

Customer journey

Analyzing obstacles confronted on the customer journey and interactions with omnichannel touchpoints to ensure a seamless customer experience with TouchPoint solution.

Conjoint Analysis for pricing decisions

Determining the optimal price in the configuration of product characteristics to boost the profitability and earning power of the brand with Choice-Based Conjoint Analysis solution.

MultiScan segmentation

Psychographic and lifestyle macro- and micro-segments for customized product offers and communications as well as multi-landing web pages with MultiScan segmentation.

Desk Research

Desk-based market research, benchmarking against competitors and best practices in Ukraine and worldwide

Neuromarketing Research

Emotion recognition, analysis of eye-stoppers and cognitive activities of consumers through the study of psychophysiological responses to marketing stimuli

Concept Product Testing

Testing new ideas and concepts, product tests, central location tests, home-use tests

Ethnographic Research

Diary studies, home visits, biographical and ethnographic interviews, shopping together with respondents, etc.

More tasks? More research!

Please, send us your request, and we will find a solution

Professional methodological support

Techniques developed by industry experts based on international experience


Quality-assured data

Own resources for data collection, process transparency and control at each stage


Well-founded analytics

A team of professionals, high-quality analytics and insight-rich actionable

Internet panel: : Opinion

Convenient polls from any device, mobile app or website

5000
respondents
0
respondents
Ресурс 3
2007
2019

Order research

Who you are?

Your inquiry

Target audience

Objectives of the research

Хто ви?

Географія дослідження

Інше

Якісне дослідження

Інше

Інше

Онлайн опитування CAWI

Телефонне опитування CATI

Особисте опитування CAPI (F2F на планшетах)

Опитування в центральних локаціях CLT

Інше

Додаткові коментарі / примітки

What happens after the research?

Use the findings wisely!

Digital marketing solutions from Digitum

Learn more

Multi-landing

Unique multiple landing pages and communication for personalized segment targeting in digital channels based on results of the MultiScan psychographic market segmentation

Read more

Portfolio in Sight

Analyzing your client portfolio. Understanding its potential, segmentation, profiling, and formulating portfolio segment development strategies through customer value management

Read more

Gamification of customer experience

Customized and tailored digital communications with measurable results for segments and even individual consumers, aimed at creating more customer value

Read more

Micro-websites and personalized communication

Customized and tailored digital communications with measurable results for segments and even individual consumers, aimed at creating more customer values

Read more

Multi-landing

Засновані на результатах психографічної сегментації ринку MultiScan унікальні мультилендингові сторінки та комунікація для персоналізованого таргетингу сегментів у цифрових каналах

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Portfolio In Sight

Analyzing your client portfolio. Understanding its potential, segmentation, profiling, and formulating portfolio segment development strategies through customer value management

Read more

Micro-websites and personalized communication

Customized and tailored digital communications with measurable results for segments and even individual consumers, aimed at creating more customer value

Read more

Micro-websites and personalized communication

Customized and tailored digital communications with measurable results for segments and even individual consumers, aimed at creating more customer values

Read more

Multi-landing

Unique multiple landing pages and communication for personalized segment targeting in digital channels based on results of the MultiScan psychographic market segmentation

Read more

Portfolio In Sight

Analyzing your client portfolio. Understanding its potential, segmentation, profiling, and formulating portfolio segment development strategies through customer value management

Read more

Gamification of customer experience

Customized and tailored digital communications with measurable results for segments and even individual consumers, aimed at creating more customer value

Read more

Micro-websites and personalized communication

Customized and tailored digital communications with measurable results for segments and even individual consumers, aimed at creating more customer values

Read more