Brand Health
Brand diagnostic in a competitive environment, key metrics and brand equity, industry benchmarks and recommendations for strengthening positioning with BrandCore solution.
Brand Health
research
Brand Core – comprehensive brand assessment in the competitive environment. A “must-have” brand study used to diagnose the brand, analyze its weaknesses and strengths, as well as produce clear recommendations to set the brand up for growth
- Create a positive brand image by focusing on aspects that are important to the consumer or customer
- Enhance brand performance by diagnosing and eliminating current weaknesses
- Proactively respond to changes and challenges thanks to timely study of the competitive landscape and the needs of the target audience
Advertising tests
Recommendations on message optimization and placement of creative materials, as well as evaluation the effectiveness of your advertising campaigns with AdOpinion Pretest and AdOpinion Recall.
Ad
effectiveness
AdOpinion Pretest and AdOpinion Recall are powerful tools for pre- and post-testing of advertising. The research results include structured analysis based on basic and extended sets of indicators: reach, perception, message take out, motivation to act, emotional profile, etc.
- Communicate effectively with the audience via carefully calibrated messages and relevant images
- Adequately adapt and adjust promotional materials due to the understanding of their strengths and weaknesses
- Optimize advertising budgets by adjusting ad placement channels and media weight
UX/UI Research
Optimization of web pages, mobile applications and other digital tools based on the customer experience with DigitalPrint solution.
Customer journey
Analyzing obstacles confronted on the customer journey and interactions with omnichannel touchpoints to ensure a seamless customer experience with TouchPoint solution.
Conjoint Analysis for pricing decisions
Determining the optimal price in the configuration of product characteristics to boost the profitability and earning power of the brand with Choice-Based Conjoint Analysis solution.
MultiScan segmentation
Psychographic and lifestyle macro- and micro-segments for customized product offers and communications as well as multi-landing web pages with MultiScan segmentation.
