Brand diagnostic in a competitive environment, key metrics and brand equity, industry benchmarks and recommendations for strengthening positioning with BrandCore solution.
Recommendations on message optimization and placement of creative materials, as well as evaluation the effectiveness of your advertising campaigns with AdOpinion Pretest and AdOpinion Recall.
Optimization of web pages, mobile applications and other digital tools based on the customer experience with DigitalPrint solution.
Analyzing obstacles confronted on the customer journey and interactions with omnichannel touchpoints to ensure a seamless customer experience with TouchPoint solution.
Determining the optimal price in the configuration of product characteristics to boost the profitability and earning power of the brand with Choice-Based Conjoint Analysis solution.
Psychographic and lifestyle macro- and micro-segments for customized product offers and communications as well as multi-landing web pages with MultiScan segmentation.
Offline and online focus groups, in-depth and expert interviews in order to obtain insights and in-depth, detailed information
Survey for determining the trademark as well-known in order to protect intellectual property
Desk-based market research, benchmarking against competitors and best practices in Ukraine and worldwide
Emotion recognition, analysis of eye-stoppers and cognitive activities of consumers through the study of psychophysiological responses to marketing stimuli
Testing new ideas and concepts, product tests, central location tests, home-use tests
Diary studies, home visits, biographical and ethnographic interviews, shopping together with respondents, etc.
Techniques developed by industry experts based on international experience
Own resources for data collection, process transparency and control at each stage
A team of professionals, high-quality analytics and insight-rich actionable
Convenient polls from any device, mobile app or website