CATI centre


Factum Group CATI centre is located in Kyiv and is fully equipped with special hardware on a Client-server technology giving us the full possibility to control and make audio recordings of the interview.

CATI center team is a highly specially trained team and regularly attends specialized trainings.

Technologies applied by Factum Group CATI centre along with its huge pool of long-standing experience guarantees high speed interviewing and the highest percentage and standard of accuracy.


Interviewers` network


The national network of specially trained interviewers in Ukraine consists of 1500 employees making it one of the leading and largest interviewer networks currently operating in Ukraine.


Factum Group interviewer network has full and extensive coverage in all 24 regions of Ukraine and the Autonomous Republic of Crimea. In each regional centre interviewers conduct their work under the supervision of a regional supervisor. Factum`s recourses give the full opportunity to conduct surveys in any place in Ukraine.


A special group consists of CATI centre employees (200 interviewers).


The network consists of high quality interviewers with long-standing experience in this specific area of work.


Factum Group has major regional centers in Donetsk, Kharkiv, Dnepropetrivsk, Simferopol, Odessa and Lviv as well as representative offices in all of the regional centers and cities with populations of more than 100,000.


Focus-group facilities


Factum Group provides professional studios for focus-group discussions and in-depth interviews.


The application of one-sided mirrors and assorted video links provides the possibility of full surveillance throughout the discussion.


Studios are equipped with innovative technologies and provide an opportunity to carry out the on-line broadcasting of a discussion with possible distance choice of an angle as well as simultaneous translations of the discussion.




In order to conduct professional surveys amongst Internet users Factum Group has developed the Opinion© access-panel.

Its nucleus - Golden Opinion - consists of the largest Ukrainian panel of Internet-users recruited offline.

Opinion has specially designed software with wide-ranging media options for conducting online interviews, which fully enable the application of questionnaires of all levels of complexity.

The innovative nature of the web-tool gives full flexibility while resolving a wide range of tasks of a Client.