Market View

MarketView© is the largest expert survey in Ukraine dedicated to the status and perspectives of Ukrainian marketing research industry development. The representatives of the leading Ukrainian companies - both international and national companies currently operating in Ukraine, take part in the specialist poll. Project objectives include evaluating the perception of marketing research in Ukraine, analysis of the status of marketing research industry and related areas, assessment of professional association contribution into its development and forecasting the marketing research industry’s development in Ukraine for the next 5 years.


The survey is conducted by Factum Group organizations with the full support of ESOMAR National Representative in Ukraine and Director General of Ukrainian Marketing Association.


MarketView project results are published on a regular basis within the frameworks of specialized conferences and professional publications on marketing receiving a lot of positive feedback. Project results show that in spite of the high actuality of marketing research the industry is in the process of establishing itself. Dynamics and the intensity of occurring changes are the main aspects of the MarketView research project.


Since 2008 the format of expert exit poll of the leading specialists in the marketing and research field is extended by engagement into the surveying of representatives of specialized mass media and experts in the area of advertisement and PR, directly involved in the research project activity.