Opinion© is a project that combines innovative technologies of online surveys for access panels. It functions with the assistance of Opinion© specially designed web-technologies with various media options to be applied in the surveys of any substance.


A key direction of the project is Opinion© access–panel, a unique online-panel of Ukrainian users. Its background consists of Golden Opinion – panelists, hired through personal recruitment, in other words, offline. This guarantees a high quality and the reliability of the research results.


The panel goes way beyond the limitations of cities with a population of more than 50,000 and covers the entire territory of Ukraine. Panel structure is fully representative of the structure of Ukrainian Internet usage based on key social demographic indicators. Their monitoring is undertaken by representative offline surveys of the Ukrainian population on a quarterly basis.