Industries

Factum conducts a full range of surveys in the following industries:

 

FMCG: undertakes research support for the clients operations including surveys for new product launches and brand progress tracking, communication campaigns evaluation, brand health studies and target group consumer surveys.

Research directions

Consumer market segmentation, consumer insights, research support for brands, brand health and brand progress tracking

Advertising materials pre-test and advertising and PR campaigns effectiveness post-evaluation

New concepts and product test

Merchandising standards and ad-hoc retail audits, price and distribution check

Industrial surveys

 

Telecom: undertakes research support for the clients operational needs, including new service launch research and usage forecasts and current usage evaluation, customers satisfaction surveys, communication evaluation, brand health studies, B2C and B2B target groups surveys.

Research directions

Market penetration, main indicators tracking

Research support for brands and services

Advertising materials pre-test and advertising and PR campaigns effectiveness post-evaluation

Industrial surveys

Customers satisfaction surveys

Mystery shopper and Mystery caller

 

Internet: undertakes internet audience survey, web sites audience profiling and access panels

Research directions

Ukrainian internet audience analysis

Internet resources media preferences survey

Consumer behavior, characteristics and preferences

Online and offline survey of Ukrainian internet users

Access panels for B2C and B2B markets

 

Financial services: undertakes research and full support for the clients’ operational needs, new service launch research and current usage evaluation, customers satisfaction surveys, communication evaluation, brand health studies, B2C and B2B target groups surveys.

Research directions

Banking and insurance services research

B2B and B2C surveys of target groups

Market segmentation, main indicators tracking

Customers satisfaction surveys

Mystery shopper and Mystery caller

 

Pharmaceuticals and Health Care: undertakes research support for the clients operational needs including new drugs and product launch, research support and evaluation, communication evaluation, brand health studies, B2C and B2B target group’s surveys and communication channels effectiveness.

Research directions

Marketing research for OTC and prescription drugs

Surveys of pharmacists, doctors, end consumers of drugs

Research support for brands, main indicators tracking

Advertising materials pre-test and advertising and PR campaigns effectiveness post-evaluation

Mystery shopper

Surveys of media preferences for professional print media: Media Trust Index ©

 

Agrobusiness: undertakes satisfaction surveys, communication campaigns, effectiveness evaluation and brand research support

Research directions

Research support for brands, main indicators tracking

Customers satisfaction surveys

Advertising materials pre-test and advertising and PR campaigns effectiveness post-evaluation

Surveys of farmers, distributors, other professional target groups and end consumers

 

Automotive: undertakes satisfaction surveys, drivers behavior surveys and communication campaign effectiveness evaluation

Research directions

Consumer behavior and insights

Customers satisfaction surveys

Advertising materials pre-test and advertising and PR campaigns effectiveness post-evaluation

Mystery shopper

 

 

Other industries:

Please feel free to send us a request