Consumer Sales Profile

Consumer Sales Profile is a new analytical tool, based on the unique data combination of actual sales and individual consumer behavior.

 

The report is prepared on the basis of data consumer behavior of more than 1 million households. The product provides the possibility to make the maximum operative assessment of any occurred changes in consumer behavior. Report frequency can be weekly, quarterly or on an annual basis.

 

 

CSP is the analysis of actual purchases by consumers in 3 dimensions:

  • What? Product category, brand, producer, and SKU

  • Who? Consumers` profile

  • How much? Financial expenses of households and consumption volume

The main report modules:

  • Basic:

 

Sales, Consumer, Competition, SKU

  • Additional modules:

 

Promo, Distribution, New products, Others

 

Please feel free to send your request to receive more detailed information