Media

Media surveys are aimed specifically at the detailed analysis of Internet recourses audience, their social–demographic profile and media preferences as well as its consumer profile.

 

The main principle of Opinion© panels – offline recruitment of Internet users based on quotas which are determined through regular nationwide representatives establishing surveys conducted offline.

 

Opinion Software Media©

 

It is a nation–wide representative survey of Internet audience and social demographic profile of Internet web sites used by Ukrainians. Research includes representative Establishment offline research of Ukrainian internet audience on quarterly basis and work of permanent representative panel of Internet users.

 

Panel work format is user centric. That means installation of special software on the computers of the panel participants that tracks all the sites and pages visited by them.

 

Research geography is the whole Ukraine.

 

The project is executed by the request of Internet Association of Ukraine.


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